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SEO for E-Commerce Websites - Are You Experienced?


When it comes to looking for professional help surrounding search engine optimisation of e-commerce websites, you’d be surprised to find out that most small SEO companies tend to shy away from taking on such assignments, and this is simply because optimising e-commerce websites for search engines is no easy task. After all, SEO for e-commerce website entails much more research, planning and implementation in comparison to regular websites.

The Common Challenges

In implementing relevant SEO strategies for e-commerce websites, there are some challenges that are all too common, and the most common ones include:

Not all e-commerce platforms are search engine friendly, and working with some in terms of SEO can be quite a challenge.

Since e-commerce websites generally work by reselling goods, they have the original manufacturers’ websites to compete with.

Providing search engine friendly original content is not always easy with e-commerce sites.

What It Entails

There are various aspects that need consideration when it comes to optimising an e-commerce website for search engines and these go beyond researching & using keywords and the use of META tags/descriptions. Some of the most important facets in this regards are:

Content: Although providing some content through your product pages is important from the search engine perspective, it is also important that the viewer gets the required information about the product in question through the page he/she is viewing. From the SEO angle, it is important that you do not copy the products’ descriptions and other details from the source sites, but bring in some kind of variation (else, your website could suffer owing o the pitfalls of copied content).

Contextual Internal Links: Since site navigation linking provides little information to search engines, using links through the usage of keyword based text is something that should be thought of. Creating links based on aspects like categories can also be effective.

URL Naming: Search engines are known to favour user friendly URLs as opposed to generic system generated ones. An example is, with ‘’ and ‘www.SEO.75#210.htm’, the former is a much better way to go.

Image Optimisation: From the customer’s point of view, the image of the product is always important because it tells him/her what to expect. The good thing is using these product images can help with SEO as well, just as long as they contain relevant ‘alt text’ attributes using details like the product/brand name.

Self Help Vs. Professional Help

There is more to SEO for e-commerce websites than what you’ve read here, and getting such a website to get to the first couple of pages when relevant online searches are conducted requires a fair amount of research, technical know-how, as well as time. As a result, looking for professional help is not at all unwarranted, and the fact that you have various SEO packages to choose from is a definite plus. 

What you should ideally look for is a company like Perfect Innovations that is well versed with dealing in e-commerce websites, and a good way to find out if the company you choose carries the relevant experience is to ask for links to their previous work.

Bear in mind that it’s not just the content that goes into an e-commerce website that makes it SEO friendly, but what’s equally important (if not more) is how this content is used. Moreover, simply relying on a single strategy is definitely not advised, and diversification certainly holds the key. 


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About Perfect Innovations

The Perfect Innovations team has been providing smart web solutions since 2001.

Australia's innovative provider of Search Engine Optimisation. If you want to rank high, increase your visibility and dominate your market, you have come to the right place.